Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore

Reviews

Churchill
(1 month ago)
12 Jan, 2018
This book explains the Technology Adoption Life Cycle. It's considered to be one of the most important books in the marketing of high-tech companies.

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Language: EN
Country: United States of America
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Created: 12 Jan 2018 20:53
Updated: 12 Jan 2018 20:53


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